When you’re a business owner or entrepreneur, you’ll spend much of your time trying to figure out your market, audience, day-to-day operations and company success. Statements should be short, clear, and succinct creating a picture for those who hear them.Ī clear and powerful vision dreams of what your company’s future could be and then provides the motivation to make the dream a reality. Your vision should be big–bigger than you think might be possible.Ģ. As you go through the process, keep the following guidelines in mind:ġ. Don’t skimp on this investment of time and mental effort. To learn more, watch this video in which Steve Jobs talks about sticking it out.Ĭrafting a quality vision statement isn’t an overnight affair. A well-crafted vision statement can keep you going. There will be times when you want to throw in the towel. Your commitment is deepened: Being an entrepreneur is tough–really, really tough.Employee engagement increases: Research shows that when employees find their company’s vision statement meaningful, they have a level of engagement at work that is 16 percentile points above most workers’.A clear vision helps bring a business plan into focus. When you are clear on what you want your company to accomplish, it’s easier to focus on what needs to be done to achieve those goals. Right decisions become clearer: Your vision outlines your business goals.Or, as Theodore Roosevelt more eloquently put it, “Keep your eyes on the stars and your feet on the ground.” Why Create a Vision Statement for Your Company? So although it is future-oriented, its roots should tie into the reason that you started your company or the fundamental purpose of your organization. Your vision statement should be grounded in your values and priorities for your business. It outlines where you want your company to go, and then you can push forward to make that happen. What is a Vision Statement?Įvery business should have a vision statement that creates a clear picture of where the organization is heading. Without it, you, your employees, and your company’s success will falter. In your business, your vision should be your rallying cry. He was talking about the necessity of vision. “You can’t blow an uncertain trumpet,” said Theodore Hesburgh, president of Notre Dame University for 35 years. Step 5: Who Are Your Customers or Clients.
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